This is just a simple site to index a lot of the different parts of, well, me.
Socials
Portfolio
Education
- Masters of Design (MDes), Strategic Foresight and Innovation, OCAD University (2016-2020)
- IDEO, Human-Centred Design, Prototyping (2015)
- Communications and Advertising Accredited Professional (CAAP), Institute of Communication Agencies (2014-2015)
- Bachelor’s of Commerce (BCom), Marketing, University of Ottawa (2005-2010)
Work
- Contexture Design (co-founder | 2026-present)
- Pacing Strategy (founder | 2026-present, not yet fully active)
- OCADU CO (consultant & instructor | 2024-2026)
- Muslims in Canada Archives (strategist | 2020-present)
- Institute of Islamic Studies, University of Toronto (strategist | 2020-present)
- Leo (Burnett) Toronto (strategist on Metrolinx, TD Bank Group, Canada Pension Plan, Enbridge, and more | 2013-2019, 2022-2025)
- Canada Revenue Agency (student 2008-2010 | research officer 2010-2013)
Activities & Affiliations
- Systemic Design Learning Community (co-organizer, co-host | to be launched)
- Canadian Centre for Futures Literacy (inaugural board member, public outreach and education | 2026 – present)
- International Society for Systems Sciences (board of director position of vice president, memberships and public relations | 2026-present)
- Societal Dynamics (consultant | 2025-present)
- Kasurian (network member | 2025-present)
- Canadian Muslims in Reconciliation (CMIR) (strategist | 2024-2025)
- sLab (revitalizer | 2025)
- Creative Systemic Research Practice (CSRP) Institute (member | 2024-present)
- Systemic Design Association (member | 2019-present)
- Systems Changes Learning Circle (researcher, translator, explainer | 2019-present)
- Law & Design CoLab (strategist | 2019-2021)
- Systems Thinking Ontario (attendee 2017-2023 | co-organizer, co-host 2023-present)
- Design with Dialogue (attendee | 2017-2023)
- Bike Space (strategist | 2017-2019)
- Relating Systems Thinking & Design (RSD) Symposium (attendee or presenter | 2016, 2019-present
- Account Planning Group (APG) Canada (member | 2016-2024)
- Civic Tech Toronto (participant 2015-2017 | volunteer organizer 2018-2019)
Presentations & Workshops
- Knowledge in Motion Through Art, Design, and Activism | Canadian Knowledge Mobilization Forum (Jul 2026)
- Humble Posture Towards Systems Change: Rethinking bias-to-action in complex social systems | International Society for Systems Sciences (ISSS) Mini-Symposium (Mar 2026)
- Thinking with Time: A brief introduction to Systems Changes Learning / Pacing Changes | OCAD University (Mar 2026)
- From Artifacts to Systems: Designing for Complexity in Vision 2030 | AlMashtal, Riyadh (Feb 2026)
- Systemic Design: A New Lens for Urban Transformation | Bawtaqah Foundation, Riyadh (Feb 2026)
- Pacing Changes: Seeing living systems as rhythms | SCiO Finland (Oct 2025)
- Where do Systemic Designers Go To [blank]? | RSD14 (Oct 2025)
- Humbling Systemic Design: Learning when not to intervene in complex social systems | RSD14 Toronto (Oct 2025)
- Introduction to Systems Thinking for Engineers (two-day course) | Acces Employment via OCADU CO (Aug to Dec 2025)
- Pacing Changes with Living Systems | SysPrac UK (Sep 2025)
- Humbling Design by Sensing Rhythms | TEDxOCADU (May 2025)
- CSRP Institute Banathy Conversations | Fairfield, Iowa (Apr 2025)
- Thinking with time: A brief introduction to Systems Changes Learning | OCAD University (Mar 2025)
- Filling in the Gaps: Untold History of Muslims in Canada | Muslim Federal Employee Network (Oct 2024)
- CSRP Institute Banathy Conversations | Lugano (Oct 2024)
- Engaging the Sacred in Design for Complexity: Ethical inclusion of spiritual commitments in the metacrisis | RSD13 Oslo (Oct 2024)
- What We Learn When We Archive | Alliance for Educators of Muslim Students (AEMS) (Apr 2024)
- Explaining Systems Changes Learning: Metaphors and translations | RSD12 (Oct 2023)
- Strategic Comms for Knowledge Translation & Mobilization: Learnings from “Under Layered Suspicion” | MobilizeU, Research Impact Canada (Jul 2023)
- Intention or Attention? Humbling Design through Systems Changes Learning | Systems Thinking Ontario (Oct 2022)
- Design-led Approach to Knowledge Translation & Mobilization: Learnings from “Under Layered Suspicion | Critical Digital Humanities Conference (Sep 2022)
- A Strategic & Design-led approach to Research Communications: Process & Learnings from “Under Layered Suspicion” | Canadian Knowledge Mobilization Forum (Jun 2022)
- Friends or Foes?: Theory of Change, Systemic Design, Systems Changes Learning | RSD10 (Oct 2021)
- Reordering Our Priorities Through Systems Changes Learning | RSD9 (Oct 2020)
- Systems Communications: A systems-oriented approach to strategic communication | RSD9 (Oct 2020)
- A Systems-Oriented Approach to Strategic Communications | Systems Thinking Ontario (Sep 2020)
- Paying Attention to Where Attention is Placed in the Rise of System(s) Change(s) | RSD8 (Oct 2019)
Projects
- Islamic Art & Material Culture Collaborative (2022)
- Under Layered Suspicion (2021)
- Responding to Complexity with Humility (Master of Design Graduate Thesis | 2020)
- Unlock Bail Reform (2020)
- Bike Space (2019)
- Our Digital Native Land (2017)
- Banana Republic: Futures of Food Regulation in 2050 (2017)
Awards
- Judge’s Pick for Islamic Art & Material Culture Collaborative (IAMCC) | Registered Graphic Designers (RGD) Awards Canada (2022)
- Finalist, Real Impact Award for Under Layered Suspicion | Emerald Group Publishing (2022)
- Innovation Excellence Award for Responding to Complexity with Humility, Masters Thesis Project | OCAD University (2020)
Personal Art & Music
- Soundcloud (2009-2018)